My Resume
Summary
Hi, I'm Selçuk Pınar. I completed my primary and secondary education in Eskişehir. Then, I graduated from Marmara University in Istanbul, Turkiye, with a degree in Management Information Systems.
Since high school, I've been honing my skills in graphic design and video editing. Alongside my university studies, I delved into social media management and digital marketing, handling these tasks for over 20 small-scale businesses.
After graduating, I began my career as a performance marketing specialist at a digital marketing agency. Over two years, I managed performance-oriented advertising campaigns across platforms like Google, Facebook, Instagram, YouTube, LinkedIn, and Yandex for numerous prominent B2B and B2C brands.
Additionally, I took on responsibilities such as crafting monthly plans and reports, and conducting one-on-one meetings with brands to discuss campaign performance, expectations, and insights. I also worked as a Digital Marketing Specialist at Sneaks Up and Champion Türkiye. My focus is on professional development in marketing management, digital marketing, and consumer behavior.
Skills
Performance Marketing Reporting Google Ads
Lead Generation and E-Commerce Marketing
Meta Ads Forecasting Social Media Marketing
TikTok Ads Digital Media Planning Yandex Direct
Google Analytics 4 Looker Studio Tag Manager
Merchant Center Google Business Profile Wix Shopify Microsoft Advertising Zapier Snapchat Ads
Work Experience
Digital Marketing Specialist
Sneaks Up · Full Time
SEPTEMBER 2024 - SEPTEMBER 2025
Digital Marketing Specialist
Champion Türkiye · Full Time
SEPTEMBER 2024 - SEPTEMBER 2025
Digital Marketing Expert
Selçuk Pınar · Freelance
JANUARY 2024 - PRESENT
Harnessing my digital marketing expertise since 2024, I provide both operational and consulting support as a freelance expert.
My clientele includes e-commerce companies based in Dubai, Prague, and Istanbul.
Performance Marketing Specialist
3GEN Digital Growth Agency · Full Time
APRIL 2022 - MARCH 2024
For about 2 years, I was responsible for operations, reporting, strategic planning, and forecast preparation for a variety of brands on platforms such as Google Ads, Meta Ads, TikTok Ads, LinkedIn CM, Snapchat Ads, and Yandex Direct. I worked remotely after November 2022.
Brands: Amazfit (Technology), Baran Packaging (Packaging Manufacturer), Bilcee (Sportswear), Golden Rose (Makeup), MyHome Architecture (Architectural Solutions), Nothing Phone (Technology), Petkit (Smart Pet Products), Şekerlisoy Holding (Hotel and Real Estate)...
Social Media Manager, Marketing & Designer
bionluk · Freelance
JANUARY 2021 - MAY 2022
During my 1 year and 5 months at Bionluk, Turkiye’s largest freelance community, I managed social media accounts, created digital advertising campaigns, and designed ads and posts for over 20 small businesses.
Marketing Intern
Tavuk Dünyası · Internship
NOVEMBER 2019 - MARCH 2020
I provided support to the marketing department at Turkiye's largest chicken restaurant chain. My responsibilities included editing, and updating various data, preparing in-house visual materials, and updating the website content.
I manage and optimize advertising campaigns on platforms like Google Ads, Meta Ads, and Criteo. I coordinate with our digital marketing agency, ad platform representatives, and business development tools to ensure seamless execution and continuous improvement.
I actively participate in meetings to communicate our requests, track new developments, and align strategies. Additionally, I provide regular reports to my managers on digital marketing performance, campaign results, and new developments.
Same as Sneaks Up.
Education
Marmara University
Management Information Systems · GPA: 3.29
2020 - 2022
Istanbul Şehir University
Management Information Systems · GPA: 3.16
2017 - 2020
Certificates
Below are links to my collaborations and certifications:e links to my collaborations and certifications:
Certificates &
Collaborations
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